A Look Inside Our SoHo Project Design Process

For the past few months, we’ve been working behind the scenes on a space that began with one very special assignment: transforming the glam room.

And honestly, I loved that this was the starting point.

A glam room can sound like something purely decorative, but in this case, it is so much more than that. It is a room where my client gets ready, creates, prepares, and steps into a version of herself that is deeply connected to her work. She moves between fashion, beauty, content, and image-making, so this room needed to support all of that — not just practically, but emotionally.

It had to feel inspiring, personal, cinematic, and very much hers.

Like every project, we started with a moodboard.

But this one felt especially fun because the direction was never about creating something “perfect” in a traditional way. It was about building an atmosphere. Something expressive. Something with color, texture, reflection, softness, and a little bit of drama.

The early design process was full of fabric swatches, paint samples, wallpaper options, trims, and many little material moments that slowly started telling the story of the room.

There is something I really love about this stage of a project. Before anything is installed, before the construction dust, before the final styling, there is this quiet little world of possibilities sitting on the table. A piece of moiré fabric. A wallpaper sample. A paint chip that suddenly changes everything. A trim that feels like the final sentence of the story.

For this SoHo interior design project, the material palette became one of the most important parts of the process. We wanted the room to feel glamorous, but not cold. Feminine, but not predictable. Editorial, but still livable.

One of my favorite parts of this project has been the relationship with the client.

She has a very strong sense of style, which I always love. She knows what she likes, she has ideas, she reacts instinctively to colors and textures, and she is not afraid of something bold. That makes the design process so much more alive.

Some clients come to you wanting every answer immediately. Others come with so much personality that the project becomes a real conversation. This has been the second kind.

The process has felt very collaborative from the beginning. I bring the design direction, the structure, the sourcing, the details, and the overall vision — but her personality is very present in the room. And I think that is when interiors become truly interesting.

A home should never feel like it could belong to anyone.

What started as one room slowly evolved into more.

That is something that happens often in design. You begin with one space, and once that space starts taking shape, it becomes easier to see how the rest of the home could connect to it.

The glam room became the starting point — almost like the first chapter. From there, the project naturally expanded into other rooms, with the goal of creating a home that feels cohesive but still full of personality.

I always think the best interiors are built in layers. They do not happen all at once. They develop through conversations, decisions, changes, new ideas, and sometimes even unexpected little detours. This project has had all of that.

This SoHo glam room has been such a personal and creative project to work on, and I’m excited to share more little glimpses of the process — the moodboards, the fabrics, the swatches, the decisions, and all the beautiful mess that happens before the final reveal.

More soon from SoHo.